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The Luxury of Performance

At the outset, Oribe Canales felt strongly that his products should push the boundaries of performance. He wanted stylists and consumers to not just see — but feel — the difference. The founders worked with innovation labs and specialty collaborators around the world to create custom formulations that truly surpassed anything in the marketplace.

The result is a line of luxurious products that is unique in every category: gels that condition, oils that hold, sprays that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream. And that’s just the beginning. Each product is tested extensively backstage and on set to ensure that it outperforms everything else.

While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. They perform like magic.

The Brand Story

Oribe Hair Care was founded by renowned editorial and celebrity hairstylist Oribe and beauty industry veterans Daniel Kaner and Tev Finger with the goal of creating a new kind of hair company, one that was designed with the most talented salon professionals and the most discriminating customers in mind. When developing the line, we didn’t want to compromise on any detail. We leveraged skin care technology and natural actives to deliver high-performance, treatment-based products—all while never forgetting that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage and in the salon to ensure that it delivers results, leaving us with a best-in-class collection that truly meets the needs of the hair-obsessed.

The Fragrance

Oribe’s signature scent, Cote d’Azur, runs through the line at the lightest levels, designed so that the products in each individual’s hair ritual work together…and build upon each other. Developed in collaboration with one of the oldest French fragrance houses, tracing its roots back to the 1800s, Cote d’Azur was conceived to be beautiful and bright yet calming and composed—the perfect morning wake-up call, afternoon pick-me-up and evening mood-setter. The signature scent awakens with hints of citrus-soaked Italian bergamot, pink lemons, white peach, cassis and muguet, balanced with Aomori apples and leafy greens. Cedarwood, white amber and musk lend their soft woody notes, while Cuba’s national flower, la mariposa blanca, creates a sensual and invigorating experience throughout the day.

The Packaging

They say you shouldn’t judge a book by its cover…in our case, feel free. For us, packaging is an immediate sign of what the consumer can expect from our brand: something elevated, sophisticated and fun. Oribe Hair Care’s award-winning packaging was designed to make the experience of using the products as beautiful as the formulas themselves. Every detail was carefully crafted and nuanced, from the shape of each bottle to the eco-friendly boxes sourced from well-managed forests and printed with vegetable inks. The architectural facets and striking jewel tones perfectly blend old-world heritage with modern elegance.